Author Archives: Evren Kiefer

Evren is a writer/editor interested in content strategy. The interplay between culture and networked technologies has been a long time passion. He writes, both in English and in French, about these and related topics on

Monolith of the Sun, also named Aztec Calendar Stone (National Museum of Anthropology and History, Mexico City)

Wrap Your Content Around Regular Events

Published on February 25, 2013

How do you ensure your content flows continuously? Publishing around current events, seasons and holidays are a great place to start. News organizations are masters at this. No example shines brighter than the month of … Continue reading


Storytelling lessons from “A Song of Ice And Fire”

Published on November 12, 2012

Late as I’ve come to George R.R. Martin’s “A Song of Ice And Fire” book series, I can’t put the books down now. They’re well-written and engaging. Engagement is — of course — the paramour of social media. … Continue reading


Make Your Content More Nimble With Metadata

Published on September 13, 2012

Are you making the most of your metadata? Not sure? No? Get some simple tips here. Yes, we said simple. Continue reading

Numbers flying around

Get Started With Web Analytics Without Throwing Your Arms Up

Published on July 26, 2012

The web is a place for connection and wonder. But it is also a place for measurements, lots of measurements. With all the numbers flying around our heads, web and social analytics tools used to … Continue reading

1788 portrait of the Princess of Lamballe by Anton Hickel at the Liechtenstein Museum, Vienna

How to Establish a Writing Habit

Published on June 20, 2012

Writing is the foundation you’ll build your success upon. Believe me. Whether you’re working on a business plan, a marketing kit, a blog, a newsletter or an ebook… Writing is always the first step. Continue reading

Gamification in content - community blog

Inject Gameplay into Your Content

Published on May 30, 2012

Gamification is a very popular term with web product managers these days. It designates the introduction of game mechanics into seemingly unrelated products and processes. With the success of social video games such as Farmville and … Continue reading

Stock clerk

How to Inventory Your Content Warehouse

Published on May 23, 2012

You have created lots of content and your site is bursting. Now is the time to take a content inventory – and I’m going to show you how. Continue reading

It just won't go on!

On or Off? How to Make Comments Work for You

Published on May 16, 2012

Engagement is difficult to get and even more difficult to keep. Whether you get no comments at all or too many, they are always an issue online. Here’s some advice to help. Continue reading


Report and Curate With the Same Passion

Published on May 3, 2012

There’s a place for curation in news organisations. Media are starting to look for the right mix. Continue reading


Empower Writers, Do Better

Published on April 25, 2012

Case studies prove being original still translates into page-views, staff satisfaction and better branding. Continue reading


How To Share Online Without Worrying About Reputation

Published on April 20, 2012

Things go wrong sometimes with our online sharing. Being defensive and fearful is counter-productive. Handling these situations well is a good skill to have. Continue reading

Save Containers Poster

Tactics for Content Re-Use

Published on April 4, 2012

With a little bit of planning, you can reduce the costs of content and produce more appropriate content with less friction. Continue reading

Turkish merchants in conversation

Content Marketing for Small Businesses

Published on March 16, 2012

Content marketing is the buzzword of the week. Yet, conversations around markets have always existed. Now you can harness the power of networks to have these conversations. Continue reading

Workers sort through dried tea. Kunming, China.

How to Select Only What You Need and Leave the Rest

Published on February 23, 2012

“Information Gluttony”, a previous post, provoked interesting reactions among social media enthusiasts and editors. The need to become more picky is widely felt. Jan Gordon wrote: I think this is most important for all of us, … Continue reading

Roulette Wheel

Churning Content Without a Plan is Gambling

Published on February 17, 2012

Our environment seems to reward the churning of low-cost branded content. Yet, this strategy is like gambling. An alternative way could bring major benefits with less risk. Continue reading


Presenting Pearls: Stakes of Content Discovery

Published on February 6, 2012

Users of fast growing services face challenges discovering relevant content. To address these challenges is hard because relevance is an ever evolving concept which depends on the context. When the user has a clear goal … Continue reading

Story Time in a Kindergarten in California

Use the Editor’s Note to Tell Your Paper’s Story

Published on January 25, 2012

Tell the story of your Paper. By putting your curation efforts in context, you add value to each link you share. I’ll show you how. Continue reading


Content Rivers and Information Gluttony

Published on January 13, 2012

After the festive season, it might be a good time to review our inbound streams and content consumption habits, why there is always more and how to deal with it. Continue reading

Spinning Blade by Patrick Fitzgerald, Creative Commons Attribution

Let Readers Discover Your Publication’s Personality

Published on January 9, 2012

The obsession with crafting simple messages can make your publication repetitious and dull. Embrace complex and varied content. It brings the benefits of personality and deepens your relationship with your audience over time. Continue reading


Contents, a new magazine

Published on November 29, 2011

Contents is a new magazine at the intersection of content strategy, online publishing, and new-school editorial work. Continue reading


The limits of automation and the curator’s role

Published on November 5, 2011

Real magic happens when technology is harnessed by editors to craft great experiences. Continue reading

Mobile Devices by Bill Koplitz

Context-free content: new challenges for publishers

Published on October 14, 2011

Publishers used to control the way content was experienced. Designers read and put content in tailored layouts. Content was produced and laid out for consumption on paper and later on desktop computers. The experience could … Continue reading