Author Archives: Liz Wilson
Social Media Helps Keep Travellers on the Road
Published on December 24, 2012
Want tips on how to use social media for your public sector organisation? Russel Lolacher and the communications teams at the British Columbia Ministry of Transportation and Infrastructure in Canada can help. The teams, of which Russel is Social Media … Continue reading
Speed Up Your Sales With the New Social Selling
Published on December 18, 2012
In part one of her interview, Barbara Giamanco, President and Social Sales Strategist of Social Centered Selling, set out the basics of ‘social selling’. Here Barbara, a leading thinker on the evolution of selling, co-author … Continue reading
Get Started with Social Selling
Published on December 17, 2012
Have you been wondering how to up your sales? Barbara Giamanco is President and Social Sales Strategist of Social Centered Selling, and a leading thinker on the evolution of selling. Co-Author of The New Handshake: … Continue reading
Social Media in the Legal Classroom
Published on December 10, 2012
Paul Drury teaches EU law at Sunderland University in the UK, is writing a textbook on the subject, and publishes the Students’ Guide to #EU Law in Action on Paper.li. He uses it inside and … Continue reading
Marketing Real Estate: Tips From A Pro
Published on December 3, 2012
How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using Paper.li to be noticed by power tweeters like museums and city … Continue reading
Independent Publishing For A Worldwide Market
Published on November 19, 2012
Guy Boulianne founded his own internet-based book publisher, Éditions Dédicaces, which makes extensive use of the latest publishing technology and social media, including Paper.li. He’s also marketing his own eBook reader. He talked to us about … Continue reading
New Ways to Break the Humanitarian News
Published on November 5, 2012
How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters … Continue reading
Be Human, Be Likeable, Be Successful
Published on October 22, 2012
Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like. Continue reading
Sisters Pioneer the Art of Digital Mags
Published on October 8, 2012
If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business. Continue reading
WaterAid Shows the Power of Content
Published on October 4, 2012
WaterAid is innovating on social media to tell ‘the story of water’. Joe Downie shares some experiences and tips, including using a Pro Paper.li to build authority and Instagram to increase engagement. Continue reading
Whoever Tells the Best Stories Wins
Published on October 1, 2012
There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening. Continue reading
Why Marketing Pros are going Paper.li Pro
Published on September 27, 2012
Want to know who’s using Paper.li Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters. Continue reading
Take Your Blog to the World
Published on September 24, 2012
Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it. Continue reading
Advice for Startups: Take Risk, Think Big
Published on September 20, 2012
What makes a successful entrepreneur and a killer startup? Professor Shivaram Malavalli, who mentors cross-border startups between India and the US, shares his experience. Continue reading
Nigel Cameron: Time for Leaders to ‘Get’ Twitter
Published on September 17, 2012
What’s Twitter to you? Something for customer service and marketing to worry about? Or a pathway to a different kind of knowledge sharing and learning? Nigel Cameron believes strongly in the latter. Agree or disagree? Continue reading
How to Connect With Journalists on Twitter
Published on September 10, 2012
If you’re a PR, you need to know how to reach out to journalists on social media. Natan Edelsburg has some tips for you. Continue reading
How to Monetize Curated Content: Robin Good, Part 2
Published on September 6, 2012
In Part 1 of his interview, Robin Good talked about how to create a revenue-earning micro-business. In Part 2, he tells us specifically how content curators can monetize their work using free online tools. Robin, … Continue reading
How to Create a Micro-business Online: Robin Good, Part 1
Published on September 3, 2012
Do you want to start your own online micro-business? Or have you tried, but maybe it’s not going as well as you hoped? More and more of us are freelancing, creating portfolios of work rather … Continue reading
Nonprofits, You Can Make Videos! Here’s How
Published on August 27, 2012
One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film … Continue reading
How Curating Content Got Me a Job
Published on August 21, 2012
When JD Beebe was looking for a job, he didn’t bother with the listings. He did what he does best: started a buzz. Continue reading
8 Questions Business Bloggers Need to Ask
Published on August 13, 2012
If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all … Continue reading
5 Rock Solid Foundations for Your Content Marketing
Published on August 2, 2012
Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do … Continue reading
Social Influence Is All About Content
Published on July 23, 2012
Social influence is about a lot more than Klout or Kred scores. It’s taking us into a new era of influence marketing. Could you be a citizen influencer? Continue reading
How to Crack the Twitter Code and Go Global: Part 2
Published on July 16, 2012
Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading
How to Make Twitter Work for Your Business: Part 1
Published on July 9, 2012
New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, … Continue reading
How to Market a Niche Product Everywhere but Antarctica
Published on July 2, 2012
Brian Gray hand-makes pens and sells them around the world thanks to great social media marketing. Could you do the same with your exclusive product? Continue reading
Old-School Skills Can Get You Ahead
Published on June 27, 2012
There is a content explosion and a demand for writers, editors and brand journalists with solid journalistic backgrounds. Here’s how to take advantage of the opportunities. Continue reading
5 Essentials for a Content Marketing Strategy
Published on June 25, 2012
Content marketing continues to be one of the rising stars of the online marketing world. But are you following these best practices from Chad Pollitt? Continue reading
14 Ideas for Social Media Day
Published on June 19, 2012
What do you want to say about social media? Here are 14 viewpoints you can agree or disagree with.Then add your own. Continue reading
How Businesses Can Start to Be Social
Published on June 18, 2012
R Ray Wang, Principal Analyst and CEO at Constellation Research, on business themes like the future of work, next gen customer service, and matrix commerce. Continue reading