Author Archives: Liz Wilson

Liz Wilson writes copy in the Marketing Communications team at Orange Switzerland and used to edit this blog. She likes talking about content, copywriting and social media on her personal blog.

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Social Media Helps Keep Travellers on the Road

Published on December 24, 2012

Want tips on how to use social media for your public sector organisation? Russel Lolacher and the communications teams at  the British Columbia Ministry of Transportation and Infrastructure in Canada can help. The teams, of which Russel is Social Media … Continue reading

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Speed Up Your Sales With the New Social Selling

Published on December 18, 2012

In part one of her interview, Barbara Giamanco, President and Social Sales Strategist of Social Centered Selling, set out the basics of ‘social selling’. Here Barbara, a leading thinker on the evolution of selling, co-author … Continue reading

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Get Started with Social Selling

Published on December 17, 2012

Have you been wondering how to up your sales? Barbara Giamanco is President and Social Sales Strategist of Social Centered Selling, and a leading thinker on the evolution of selling. Co-Author of The New Handshake: … Continue reading

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Social Media in the Legal Classroom

Published on December 10, 2012

Paul Drury teaches EU law at Sunderland University in the UK, is writing a textbook on the subject, and publishes the Students’ Guide to #EU Law in Action on He uses it inside and … Continue reading

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Marketing Real Estate: Tips From A Pro

Published on December 3, 2012

How do real estate firms market themselves on social media? Molly Heyen, Executive Coordinator of Chicago City Estates, has some useful tips, including using to be noticed by power tweeters like museums and city … Continue reading

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Independent Publishing For A Worldwide Market

Published on November 19, 2012

Guy Boulianne founded his own internet-based book publisher, Éditions Dédicaces, which makes extensive use of the latest publishing technology and social media, including He’s also marketing his own eBook reader. He talked to us about … Continue reading

Child refugee in the Democratic Republic of Congo by Julien Harneis

New Ways to Break the Humanitarian News

Published on November 5, 2012

How do you get ‘forgotten’ humanitarian stories seen in a world where so much news conflicts for attention? For Julie Mollins, a senior journalist with the Thomson Reuters Foundation, the charitable arm of Thomson Reuters … Continue reading

Rohit Bhargava

Be Human, Be Likeable, Be Successful

Published on October 22, 2012

Rohit Bhargava, marketer, professor, author and speaker, talks about his new number one marketing bestseller exploring why we want to do business with people we like. Continue reading

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Sisters Pioneer the Art of Digital Mags

Published on October 8, 2012

If you love high-quality magazines, you will adore SisterMAG. It is produced with passion by Toni and Thea Neubauer, who are showing the world how a digital-only magazine can be not only a thing of beauty but also a viable business. Continue reading


WaterAid Shows the Power of Content

Published on October 4, 2012

WaterAid is innovating on social media to tell ‘the story of water’. Joe Downie shares some experiences and tips, including using a Pro to build authority and Instagram to increase engagement. Continue reading

Karen Dietz of Just Story It

Whoever Tells the Best Stories Wins

Published on October 1, 2012

There’s a difference between a story, and a story that moves people to action. Karen Dietz explains how you get to tell the second type of story by asking the right kind of questions and listening. Continue reading

Alastair at Zein Marketing

Why Marketing Pros are going Pro

Published on September 27, 2012

Want to know who’s using Pro and how? Here we go! In the first of our interviews with Pro publishers Alastair McPheat of Zein Marketing shares how to take the pain out of newsletters. Continue reading

Renee Blodgett of We Blog the World

Take Your Blog to the World

Published on September 24, 2012

Renée Blodgett has been blogging for 15 years and she has much, much more than basic tips to give away. Learn from her insights how to think like a business and make your blog the center of it. Continue reading

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Advice for Startups: Take Risk, Think Big

Published on September 20, 2012

What makes a successful entrepreneur and a killer startup? Professor Shivaram Malavalli, who mentors cross-border startups between India and the US, shares his experience. Continue reading

Nigel Cameron, strategic adviser, futurist and President of C-PET

Nigel Cameron: Time for Leaders to ‘Get’ Twitter

Published on September 17, 2012

What’s Twitter to you? Something for customer service and marketing to worry about? Or a pathway to a different kind of knowledge sharing and learning? Nigel Cameron believes strongly in the latter. Agree or disagree? Continue reading

Lee Semel, CTO/cofounder of Muck Rack and Jeremiah Malina, lead developer

How to Connect With Journalists on Twitter

Published on September 10, 2012

If you’re a PR, you need to know how to reach out to journalists on social media. Natan Edelsburg has some tips for you. Continue reading

Robin Good of Masternewmedia

How to Monetize Curated Content: Robin Good, Part 2

Published on September 6, 2012

In Part 1 of his interview, Robin Good talked about how to create a revenue-earning micro-business. In Part 2, he tells us specifically how content curators can monetize their work using free online tools. Robin, … Continue reading

Robin Good, master content curator, educator, writer

How to Create a Micro-business Online: Robin Good, Part 1

Published on September 3, 2012

Do you want to start your own online micro-business? Or have you tried, but maybe it’s not going as well as you hoped? More and more of us are freelancing, creating portfolios of work rather … Continue reading

Lights. Camera. Help. Film festival 2011

Nonprofits, You Can Make Videos! Here’s How

Published on August 27, 2012

One way for nonprofits to stand out is to use more video in their communications. And it’s not as daunting or costly as it might seem. Take inspiration from the upcoming Lights. Camera. Help. Nonprofit Film … Continue reading

JD Beebe

How Curating Content Got Me a Job

Published on August 21, 2012

When JD Beebe was looking for a job, he didn’t bother with the listings. He did what he does best: started a buzz. Continue reading

Jay Baer of Convince and Convert blog

8 Questions Business Bloggers Need to Ask

Published on August 13, 2012

If effort = success in blogging, we’d all be rockstars. That’s how I feel, anyway. The fact is, effort doesn’t mean success if you’re doing the wrong things. If your underlying purpose isn’t clear, then all … Continue reading

Content marketing from 1908 - the Michelin Guide

5 Rock Solid Foundations for Your Content Marketing

Published on August 2, 2012

Marketing is changing dramatically and that can be confusing and overwhelming for businesses making the switch. As the balance tips towards content marketing, and away from paid advertising, there are more choices to make. How do … Continue reading

Mark Schaefer

Social Influence Is All About Content

Published on July 23, 2012

Social influence is about a lot more than Klout or Kred scores. It’s taking us into a new era of influence marketing. Could you be a citizen influencer? Continue reading

Keith Keller, Global Social Media Coaching

How to Crack the Twitter Code and Go Global: Part 2

Published on July 16, 2012

Do you need to go further in leveraging Twitter for your business? Read Part 2 of our series with Keith Keller, the Twitter 4 Business expert. Continue reading

Keith Keller, Twitter4Business, and Erica Chestnut

How to Make Twitter Work for Your Business: Part 1

Published on July 9, 2012

New to Twitter and wondering what to do? Tweeting, but no one’s replying? Putting loads of effort into marketing, but no one cares? You’re definitely not alone. I don’t aspire to a large Twitter following, … Continue reading

Brian Gray of Edison Pen Company

How to Market a Niche Product Everywhere but Antarctica

Published on July 2, 2012

Brian Gray hand-makes pens and sells them around the world thanks to great social media marketing. Could you do the same with your exclusive product? Continue reading

Mac attack by Robby Mueller

Old-School Skills Can Get You Ahead

Published on June 27, 2012

There is a content explosion and a demand for writers, editors and brand journalists with solid journalistic backgrounds. Here’s how to take advantage of the opportunities. Continue reading

Chad Pollitt

5 Essentials for a Content Marketing Strategy

Published on June 25, 2012

Content marketing continues to be one of the rising stars of the online marketing world. But are you following these best practices from Chad Pollitt? Continue reading

Social Media Day

14 Ideas for Social Media Day

Published on June 19, 2012

What do you want to say about social media? Here are 14 viewpoints you can agree or disagree with.Then add your own. Continue reading

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How Businesses Can Start to Be Social

Published on June 18, 2012

R Ray Wang, Principal Analyst and CEO at Constellation Research, on business themes like the future of work, next gen customer service, and matrix commerce. Continue reading